BMW MOTORRAD 'MAKES LIFE A RIDE' AT THE INTERMOT SHOW!

Fascination, emotion, advanced technology and innovative design opened proceedings at the Intermot show in Cologne yesterday, as BMW Motorrad's launched its new brand strategy - MAKE LIFE A RIDE - alongside a continued new model initiative. Introduced by President of BMW Motorrad Stephan Schaller, 'MAKE LIFE A RIDE' focuses on the people who ride the motorcycles, their emotions, their strong attitudes to life and their stories that help create the worldwide community of BMW riders.

Please click here  to read the 'Make Life a Ride' news article in full.

Watch the MAKE LIFE A RIDE film at www.youtube.com/bmwmotorrad  and find out more information at www.make-life-a-ride.com.