BMW Motorrad UK rewards UK’s most qualified motorcycle technicians with trip to Berlin manufacturing plant.

BMW Motorrad UK has rewarded its top level motorcycle technicians with an all-expenses paid visit to Berlin and the BMW Motorrad Manufacturing Plant.

The visit was organised as a reward for the six Automotive Technical Accreditation (ATA) approved Motorcycle Master Technicians who have successfully completed the demanding assessment process. The six highly experienced Master Technicians, more than any other manufacturer in the UK, help secure BMW Motorrad’s position as a market leader in customer service.

The qualification process is not for the faint-hearted. All candidates were required to pass a number of challenging modules covering the technical aspects of servicing and repairing a variety of BMW Motorcycles from classic Boxer twins to the cutting edge S 1000 RR.

The Master Technicians’ trip coincided with celebrations marking the two-millionth BMW Motorcycle built since production began in 1969. After visiting the factory, the six technicians from BMW Motorrad Dealerships across the UK enjoyed a tour of the sights around Germany’s capital city, followed by a chance to relax and enjoy a well-earned congratulatory meal.

Since launching the ATA scheme to its network, BMW Motorrad has assessed the majority of its dealership technicians at their national training centre, the BMW Group Academy. All BMW Technicians are required to reach the ATA Service and Maintenance standard, while at least one technician in every BMW dealership must be qualified to senior diagnostic level.


To gain their Master Technician certification, the candidates had to successfully complete five demanding tasks under the watchful gaze of not only BMW’s assessors but observers from the Institute of Motor Industries and other motorcycle manufacturers.

Conrad Parker, BMW Motorrad’s National Aftersales Manager, said: “BMW Motorrad UK is very proud that six of our staff have reached the Master Technician level, which is the very highest possible. Our customers can be reassured that when their motorcycle is being checked and serviced at a BMW Motorrad Dealership, it is done by some of the most experienced and best qualified people in their field.

“Each of BMW Motorrad’s Master Technicians has an average of 18 years experience with the company and their technical know-how is absolutely incomparable. Having their knowledge and experience based at BMW Dealerships up and down the country, offering the benefit of their training and skills to customers and staff alike, is just one of the ways in which BMW Motorrad is striving to improve the customer experience.”

Introduced in 2010, the Automotive Technician Accreditation (ATA) scheme for motorcycles, which was piloted by BMW Motorrad UK in 2007, is the highest industry standard for mechanics and technicians, and is supported by many of the major motorcycle manufacturers.

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Labels: Automotive Technical Accreditation, BMW Motorrad Manufacturing Plant, BMW Motorrad UK